New Market Study, "Colour Cosmetics in Nigeria", Has Been Published
Colour cosmetics saw an impressive performance in 2013, with a 12% increase in current value terms. The average Nigerian consumer of colour cosmetics is influenced by Western culture, and the rising trend of global producers using the internet and satellite TV to promote their brands helped to boost value sales in 2013. Again, the number of younger women and professional women who use colour cosmetics as a confidence booster and beauty regimen increased in 2013, orchestrated by a rise in...
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