New Market Report: Sportswear in Poland
Poles are increasingly taking care of their physical fitness and are increasing their interest in sport. The most popular disciplines are running, cycling and exercising. The most dynamic is running with the biggest, 10% increase in participation in 2013. The popularity of running is related to the fact that it can be done anywhere, without special equipment, limits or restrictions in terms of place. Polish consumers? notably increased their interest in sporting events associated with running, especially marathons.
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