Cider/Perry in Hungary - New Market Report
After the successful launch of the first products in the category of cider in 2011, the sustained boom recorded in sales of cider continued to build unabated throughout 2012 and 2013. Cider has so far been a major success, gaining many consumers, especially women, from other alcoholic drinks and even non-alcoholic drink categories. In addition to the rapid expansion of the existing key brands Somersby and Strongbow, several new imported products have been launched in the category in recent years...
View full press release