Opportunities in the Indian Air Conditioner Market - Research Background & Research Ideas
While India is witnessing a strong growth in the consumer durables segment, the air conditioner segment is highly under penetrated. However, changing environmental dynamics, urbanization, rising income levels and increasing awareness of energy efficiency present this segment with a high growth potential. In the finacial year 2013-14, approximately 3.3 million air conditioner units sold
in India bringing the total number of ACs in the country to 28 million.
View full press release