"Mobile Phones in Japan" Published
The mobile phone market overall slightly grew in 2014 to reach 40.5 million units, which is a similar trend to that seen in 2013. The continuous migration of consumers to smartphones is the key factor in mobile phones in Japan. The switch is largely driven by the strong demand for advanced technology embedded in smartphones, which serves multiple platforms such as communication, e-readers, imaging devices, navigation, online shopping and portable games. However, towards end of the review period, it is...
View full press release