Watches in France: New Research Report Available at Fast Market Research
In line with what happened in 2013, French consumers reduced purchases of watches in 2014 and when they bought them, they preferred more expensive products because of their higher quality. Watches are increasingly seen as a pleasure- and status-driven purchase. As such, demand for watches contracted considerably in 2014. Volume sales declined due to a strong reduction in purchases of basic watches. With the fragile economic context and its negative impact on purchasing power, French consumers reduced their expenditure on...
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