Small Kitchen Appliances (Non-Cooking) in Brazil - New Study Released
In 2014, small kitchen appliances (non-cooking) witnessed 5% volume growth to reach 20,610 units. This performance is aligned with the review period volume CAGR of 6%. This is still not a dynamic category in the country, experiencing low sales and not benefiting from investment by manufacturers in new product developments, advertising campaigns or attention of any kind. The main restraint to growth of sales of small kitchen appliances in Brazil is the fact that consumers tend to opt for non-electrical...
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