New Market Research Report: Fine Wines/Champagne and Spirits in Germany
Retail value sales of fine wines/champagne and spirits increased healthily in Germany in 2014. In line with the very favourable economic development in Germany towards the end of the review period, new consumers entered the category for the first time, and those already regular buyers of fine alcoholic drinks increased the number of purchases and/or were increasingly interested in and looking for higher value offerings. Apart from that, given the very low interest rates, especially fine wines...
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