New Market Research Report: Ice Cream in the Netherlands
Ice cream sales were driven by the trend towards indulgence in 2014. Consumers sought ways to indulge themselves, which ice cream provided. The trend was fuelled by companies, such as Unilever, as it placed strong emphasis on indulgence, for example with its Magnum campaign. Above all, Dutch consumers sought flavour in ice cream. Although the economic crisis in general led consumers to refrain from products perceived as luxury, they turned to ice cream when seeking comfort and wishing to...
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