Recent Study: Noodles in the Netherlands
The volume and value growth of noodles in Nigeria continues to be strong, despite an already strong range of brands and relative maturity. Apart from population growth and the convenience trend, stiff competition between the makers of the traditionally dominant brand, Indomie, and other players, helped continue to drive strong growth in noodles. Most companies engage in aggressive marketing of brands through advertisement, promotional sales, introduction of new flavours, brand repackaging, and strong distribution efforts. Newer brands continue to enter...
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