"Retailing in Costa Rica" Published
While most local consumers remained reserved in regards to high expenditure on non-essential goods, most retailers in Costa Rica continued to increasingly rely on their segmentation levels to reach the right base of customers given the rising levels of polarisation lived by local society; this was due to expanding bases of lower and higher income consumers in the country. Both groups of consumers adopted a moderate approach relative to their consumption patterns, establishing value-for-money...
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