Gamification: Changing the Face of Brand Marketing and Advertising
Gamification refers to the use of game elements for promoting desired behaviors or a brand name among employees and customers. Use of gamification techniques has been a popular business strategy for many decades. Through engaging techniques such as surprise prizes in everyday goods, customer loyalty programs, employee-of-the-month awards, the gamification market has provided a wealth of business strategies in the past. In today's time, with the advanced state of digital proficiency possessed by the global population, and the rising popularity...
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