Sunny Delight Beverages Turned to AFS Technologies Trade Promotion Management Retail Solution
After spinning off from consumer goods giant Proctor & Gamble, Sunny Delight Beverages suddenly found themselves a small fish in a big pond. As a new small-to-medium-sized business (SMB), it was imperative that Sunny D not only implement new technologies, but rather use them in a way that could exploit their position as a smaller consumer goods manufacturer and help them to better compete with their much larger competitors.
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