Latest added Global Customer Analytics Market research study by AMA Research offers detailed outlook and elaborates market review till 2025. The market Study is segmented by key regions that are accelerating the marketization. At present, the market players are strategizing and overcoming challenges of current scenario. The study explored is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.
This Report also covers the emerging player's data, including: competitive situation, sales, revenue and global market share of top manufacturers are Google (United States), Microsoft (United States), Adobe (United States), SAP (Germany), SAS Institute (United States), Teradata (United States), Oracle (United States), Salesforce (United States), Mixpanel (United States), Manthan System (India), Second Measure (United States), Absolute Data (United States), NGData (Belgium), Customer Analytics (United States), Neustar (United States), NICE Systems (Israel), Segment (United States), Calibremind (United States), Clarity Insight(United States) and Amperity (United States)
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Brief Overview on Global Customer Analytics
Today many of the companies are feeling the heat from more discerning and often less loyal consumers. The globalization, social media, economic uncertainty, or product commoditization are challenges to these companies. Customer Analytics is used as a powerful strategy by the companies that enables them to translate interactions and transactions about their customers. These analytics has potential benefits that include increase sales to new and existing customers, lower customer acquisition and retention costs, reduce customer churn and increase loyalty, improve the channel mix to lower cost to serve, and increase sales force effectiveness by targeting. The demand for cloud-based tools and the need to improve customer satisfaction has increased the growth of the global customer analytics market. According to AMA, the Global Customer Analytics market is expected to see growth rate of 19.51%
Market Drivers
- Rising Demand for Improved Customer Satisfaction
Market Trend
- Adoption of Technologies such as Artificial Intelligence, Machine Language, and Business Process Automation
Restraints
- Data Security and Privacy Concern
Opportunities
- Reduced Advertising, Campaigning, and Marketing Costs
The Global Customer Analytics Market segments and Market Data Break Down are illuminated below:
Application (Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, Other), Deployment Mode (On-premises, Cloud), Organization Size (Large Enterprises, Small and Medium-Sized Enterprises (SMEs)), Data Source (Web, Social Media, Smartphone, Email, Store, Call Center, Others), Industry Vertical (BFSI, Telecommunications and IT, Energy and Utilities, Manufacturing, Retail and eCommerce, Transportation and Logistics, Government and Defense, Healthcare and Life Sciences, Media and Entertainment, Travel and Hospitality, Others), Component (Solutions {Web Analytical Tools, Dashboard and Reporting Tools, Social Media Analytical Tools, Voice of Customer (VOC), Data Management/ETL (Extract, Transform, and Load), Analytical Modules/Tools}, Services {Professional Services (consulting, integration and deployment, support and maintenance, education and training), Managed Services})