What's the Next Big Thing in the Labels Market? WS Packaging Group, Inc., UPM Raflatac, Avery Dennison Corporation
Labels play an important role through all the stages of the value chain of a consumer product. Labels are a significant tool for the brand promotion of companies. Moreover, labels are useful as they contain several important information regarding the product attributes such as the manufacturer details, contents and ingredients, specifications of usage, etc. In addition of supplying such important information, labels also contain an element of marketing communication in them. Such communication helps in attaining the objectives of the...
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