"Tea Global Corporate Strategy: Targeting White Space and Diversification" - New Market Report
Major tea companies have seen their sales in developed markets slow, although this is being balanced by growth in emerging markets. Diversification is a common strategy adopted by major players. Unilever's comfortable leadership should not be a reason for complacency. Tata Global Beverages Ltd (TGBL) is minded to put expansion under a manageable scale.
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