"Sports and Energy Drinks in China" Now Available at Fast Market Research
Vitamin water, introduced by Coca-Cola China in 2010 named Glaceau and the new launch of Nongfu Spring in 2011 named Nongfu Spring Vitamin Water have competed strongly against sports drinks in China, whereas a lack of new launches and promotions in sports drinks further negatively impacted off-trade volume growth in 2011, amounting to 7%. Because both vitamin water and sports drinks are similar in ingredients that contains high content of vitamins and also target at similar groups of consumers,...
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