Market Report, "Drinking Milk Products in Saudi Arabia", Published
There are high levels of obesity and overweight in Saudi Arabia, with these increasingly being linked to the high levels of heart disease, diabetes and high blood pressure being seen in the country. Consumers are becoming increasingly aware of the dangers of a high fat diet and also more aware of the links between excess weight and ill health. Consequently, a growing number of consumers sought to reduce their fat consumption towards the end of the review period.
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