Market Report, "Concentrates in Dominican Republic", Published
In 2011, the concentrates industry continued to face downward pressure on prices whilst struggling to carve a niche in the increasingly competitive soft drinks sphere. The price competition for carbonates that accelerated after the introduction of Kola Real caused a strong substitution effect from concentrates to carbonates in the review period. As a result, concentrates producers have developed marketing strategies emphasising the relative strengths of their products:
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