Recently Released Market Study: RTD Tea in the Philippines
After registering total volume growth of 10% in 2010, RTD tea experienced a dip in 2011 as total volume sales fell by 9%. This drop in volume could be attributed to macroeconomic factors, including sluggish economic performance and higher inflation. Very weak consumer confidence, coupled with the increase in the prices of basic commodities and utilities, has left customers with lower disposable incomes. This has translated into less frequent purchases of RTD tea.
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