"Sanitary Protection in Estonia" Now Available at Fast Market Research
The category of sanitary protection saw a 2% increase in current value sales in 2011, resulting in a total of EUR5 million. Considering that volume sales growth of sanitary protection excluding intimate wipes was half a percentage point, most of the increase in value sales is explained by the unit price increase and the enhanced purchasing power of Estonian women that allows them to purchase higher-quality products. Although the female population aged 10-54 declined by 1% in 2011, according to...
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