Recently released market study: Oral Care in France
Oral care is still driven by innovation and by a strong level of advertising in 2011, particularly in whitening and tooth care. Brands and oral care professionals highly invested in advertising campaigns in order to promote oral hygiene and more technical and sophisticated ranges of products like electric toothbrushes, which broke all records in 2011. While innovation and advertising support did not seem to always bear fruits in other beauty and personal care categories due to increasingly...
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