Laundry Care in Costa Rica - New Market Report Now Available
Even though consumers have traditionally opted for more recognised and usually more expensive laundry care brands, this situation started shifting at the beginning of the review period when the increasing offer of value-for-money brands by the main competitors (especially in the case of standard powder detergents), began creating positive awareness among consumers, who were often willing to try such options in return for attractive savings. This trend continued developing, especially after...
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