New Market Study Published: Men's Grooming in Uruguay
In 2009, retail value sales of men's razors and blades reached an all-time high, apparently with the perfect mix of disposables and systems. In 2010, systems sales weight increased, in response to the constant advertising by Sebamar and Fortylex for the Gillette and Schick brands, respectively, but value sales declined in current terms due to the evolution of unit prices. In 2011, systems - razors continued to see positive retail value sales growth, but this success impacted adversely on refill...
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