Research on Outdoor Advertising Industry in China, 2012-2016
China Outdoor Advertising Industry develops rapidly and competes fiercely; products category are rich and new technology & new materials are widely used. So far, there are 60,000 enterprises among which 98% are private enterprises. Recently years, outdoor digital media network has fully developed because of the clear property right and less government intervention. Outdoor digital media network drives the development of China outdoor advertising industry. The networked and scalization of outdoor media develop rapidly.
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