Bath and Shower in Vietnam - New Market Research Report
In 2011, bath and shower continued to see strong growth. The volume growth rate of most categories was slightly lower whereas the value growth rate was significantly higher compared with 2010. In 2011, consumers were presented with a wide range of bath and shower products, many of which came from imported and premium brands that had much higher prices compared to the mass-market products. As living standards improved and consumers started paying more attention to personal care, they became...
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