Recent Study: Home Audio and Cinema in Thailand
Home audio and cinema demonstrated a positive performance in terms of value and volume growth in 2011. Hi-fi systems remained the largest category, whereas digital media player docks remained the smallest in volume terms. The hi-fi systems category now targets women and has also expanded into the provincial market. Meanwhile, urban consumers sought digital media player docks to connect with their iPod and iPhone. Home cinema and speaker systems saw minimal growth. According to industry sources...
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