Surface Care in Italy - New Market Report
Throughout 2012, even if consumers' purchasing habits continued to be strongly affected by the economic crisis, no major evolution in volume terms was observed within surface care. More or less in line with the early years of the review period, consumers continued to prefer multi-purpose cleaners that can be used on different types of home surfaces and consequently reduced the number of surface care products stocked at home. This consumer behaviour did tend to become ingrained in Italy due to...
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