Spectacles in India - New Market Study Published
Spectacles brands, such as Crizal, Zeiss, Ray-Ban, Maui Jim and Oakley, continued to increase their penetration in India in 2013. This was thanks to the increasing marketing efforts of their owners. Furthermore, Indian consumers continued to realise the importance of eye health. At the same time, sales staff at premium optician shops, such as Lawrence & Mayo, Vision Express and GKB Optolabs, started educating consumers about the benefits of premium and branded products in 2013. These factors in...
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