New Market Research Report: LEGO Group in Toys and Games (World)
LEGO was the world's best performing toys company in 2012 ranking just behind Mattel and Hasbro in overall global traditional toys and games. It specialises in construction toys, but has continued to diversify its business with expansion into computer games. However, much of its growth has come from its very successful licensing strategy, which has continued to promote the LEGO brand in 2012
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