New Market Research Report: Spectacles in Germany
While demographic changes such as the ageing population contributed to the overall positive growth of eyewear, spectacle value sales in 2013 mainly benefited from fashion trends. Many consumers perceived spectacles not only as a form of vision correction but also as a fashion accessory. A wide range of consumers became increasingly interested in spectacle frames from fashionable designer collections, such as Dior, Ray- Ban and Gucci, and thus opted for fashionable designs to match their...
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