Report Published: "Pet Care in New Zealand"
During 2012 both value and volume sales for pet care increased. New Zealand's pet population registered a slight increase in 2012, demonstrating that premiumisation was a major contributor to current value growth during the year. In fact, per kilogram, pet food unit prices exhibited positive growth during 2012. Moreover, manufacturers continued to look for ways to improve their retail value share in 2012, with a particular focus on the health and wellness trends. Therefore, several...
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