New Report Available: Super Premium Beauty and Personal Care in China
Super premium beauty and personal care saw robust current value growth of 17% in 2013, which was slightly higher than the16% growth in 2012. This resilient recovery was mainly driven by consumers trading up to high-end products for better quality and brand awareness, due to rising disposable incomes and the growing concern for personal outer appearance. Meanwhile, the rapid expansion of distribution also fuelled sales. For example, La Mer opened its 35th counter in Beijing in March 2013.
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