New Market Research Report: Global Food Packaging: Nurturing Future Sales Growth Through Innovation
Rapidly rising demand from emerging regions is certainly driving increases in global food packaging volumes, but opportunities for growth are also coming from mature markets, fuelled by packaging innovation. Increasingly hectic lifestyles will make convenience a key driver of new packaging development to 2017. Tough economic conditions are leading consumers to seek value for money pack solutions, while in saturated markets brand owners also need to use packaging as an on-shelf differentiator.
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