Biscuits in Colombia - New Market Study Published
Over the review period, healthy biscuits, both sweet and savoury, showed double-digit growth rates in volume terms. Women are amongst the main consumers of healthy biscuits, and companies responded rapidly to their demands by introducing a wider variety of products with different cereals and seeds, as well as indulgent products with honey, fruit and chocolate. In addition, breakfast cereal brand Fitness extended its line to offer wholegrain and fruit biscuits, which are aimed at helping women...
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