"Noodles in Spain" Published
Spaniards have developed a higher interest in staying at home, especially amongst younger consumers. With an unemployment rate for those under 30 years old standing at over 50%, their willingness to go out for dinner has decreased as their disposable income has sharply dropped. Nevertheless, younger Spaniards are not renouncing their social lives, with meeting at home with friends to share drinks and food becoming popular. Targeting them, one of the key players in the Spanish packaged food...
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