New Market Research Report: Meal Replacement in Ireland
Meal replacement in Ireland continues to suffer from a distinct lack of development and innovation as limited marketing activity and poor product positioning have resulted in flagging consumer interest and lacklustre growth. The limited number of meal replacement brands available in Ireland has meant that the brands which are present in the category-most notably Unilever Ireland Ltd's Slim Fast and Nutricia Ireland Ltd's Complan-have almost unchallenged access to this relatively lucrative...
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