New Market Research Report: Wound Care in Latvia
Increasing consumer purchasing power in Latvia resulted in higher consumption of more expensive wound care solutions, which boosted category performance along with improving volumes in 2013. Supported by higher real disposable income levels, many Latvians switched to more sophisticated wound care products. For example, such products as cotton wool bandages and plasters saturated with herbal extracts saw a robust increase in demand. The successful performance of innovative wound care formats,...
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