Market Report, "Canned/Preserved Food in the United Kingdom", Published
Products in canned/preserved food in the UK were unable to reverse consumer perceptions in 2013. Consumers continued to view canned/preserved food as an unhealthier option than fresh, chilled and frozen food. Despite the appeal of the category's lower prices and long life credentials, consumers did not shift any of their restricted spending to the category. The convenience and healthier image of other food categories prevented consumers from turning to canned/preserved food.
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