New Market Report: Analgesics in Latvia
Consumer purchasing power continued to improve in 2013, thereby stimulating demand for analgesics. This was particularly true of more sophisticated topical analgesics/anaesthetic and those containing ibuprofen. Wide advertising campaigns by one of the leading analgesics brands, Ibumetin contributed to the growing habit of carrying analgesics during day-to-day activities. This custom in turn stimulated more frequent consumption of analgesics, as more Latvian consumers, especially women, began to...
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