New Market Report: Coffee in Colombia
2013 saw 3% volume and 13% current value growth through the off-trade channel. This gap between volume and value indicates consumer movement to premium products with higher unit prices, such as 100% Colombian coffee Matiz from Colcafe (launched in 2012), the Juan Valdez Origins line from Procafecol (launched in 2012) and other smaller brands. Despite being a coffee-producing country, Colombia was a market supplied traditionally with low-quality products, while high-quality products used to be...
View full press release