"Sports and Energy Drinks in Venezuela" Is Now Available at Fast Market Research
In Venezuela, the market for energy drinks is very small at less than 10 million litres sold per year. Sport drinks, on the other hand, reached sales of 128 million litres in 2013, representing 93% of the total volume share of sports and energy drinks. By tradition, sports drinks are more dynamic in regards to the introduction of new flavours and the development of marketing activities supported through a sports platform. For instance, Pepsi-Cola Venezuela is continuously investing in...
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