New Market Study Published: Sports Nutrition in Colombia
Sports nutrition advertising is not mass advertising; word of mouth from fitness enthusiasts is the way that more consumers are becoming interested in the category. Sports nutrition products have grown at the same pace as two key drivers for the category. On one side there is the spectacular growth and expansion of fitness centres and gyms, of which Bodytech is the most important case. On the other side there is the increasing number of sports nutrition specialist stores, frequently opened...
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