New Market Study, "Concentrates in Norway", Has Been Published
The health and wellness trend is having a massive impact on concentrates in Norway, with reduced-sugar and sugar-free liquid concentrates increasingly becoming the norm. Standard or sugary brands are showing clear signs of declining sales while alternatives with a reduced-sugar content such as Fun Light and newly launched ZERoh! are booming. According to a recent survey conducted by the health authorities in Norway, 78% of surveyed Norwegians were aiming to reduce their daily sugar intake. The...
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