Breakfast Cereals in France - New Study Released
Despite manufacturers' efforts in recent years to target specific segments of the market, such as seniors, they continued to experience difficulties convincing adults to purchase more breakfast cereals. As a result, volume sales of the category decreased in 2013. This was a worse performance compared to that of the review period. Even if French consumers like to eat cereal at breakfast, in 2013, more of them, and in particular adults, preferred other types of products during their breakfast,...
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