RTD Tea in Serbia - New Market Study Published
Given the retail volume and value sales performance in 2012, it is obvious that the RTD tea category in the country is still at the expansion stage. RTD tea experienced rapid growth over the review period and is expected to continue its expansion going forward, although at a slower rate. Per capita consumption of RTD tea is increasing year by year. Serbians chose to buy RTD teas because they are equally refreshing but healthier than carbonates and cheaper than fruit...
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