New Market Report Now Available: Carbonates in Ecuador
As the trend of Ecuadorians to consume healthier products increases, their consumption patterns evolve. On the one hand, their demand of soft drinks is more oriented towards products that they perceive as natural (or at least as less unhealthy), so they shift consumption either amongst categories of a given industry or amongst industries. On the other hand, there is a limit (mainly amongst middle-low and lower-income groups) of the prices they are willing to pay for perceived healthier or more...
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