New Market Research Report: Dishwashing in Kazakhstan
Towards the end of the review period, dishwashing had become an important component of hygiene in Kazakhstan, where consumers do dishwashing regularly. Consumers enjoyed formats with specific properties for hand dishwashing being most popular. Price sensitivity resulted in consumers purchasing products offering good value-for-money, such as products in larger pack sizes and discounted products. In addition, consumers remained loyal to well known and trusted products and brands such as Fairy,...
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