"Dishwashing in Portugal" Now Available at Fast Market Research
Dishwashing's strong current value growth in 2013 was in line with the surprisingly good performance of home care in Portugal. Consumers with strained budgets continued to reduce their dining out occasions which helped push up sales of dishwashing products. However, this fact alone does not explain the strong growth observed. As with other home care categories, manufacturers increased average unit prices and some consumers returned to branded products after testing private label. As a result,...
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