Recently Released Market Study: Laundry Care in Venezuela
According to an interview with a major manufacturer, the factor which most influenced the laundry care category was the problem of accessing raw materials, since a very large number of ingredients are imported. In addition, many of the main competitors had problems with plants and labour conflict, which caused a lack of inventory and uneven distribution, showing a lack of product availability. Therefore, 2013 saw slower growth than in the review period. Venezuelans' purchasing power is not...
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